TheDress Blue Black, White Gold Sales are Through the Roof!!! The dress turned 11 and it's STILL white and gold PERIOD. Eleven years later the color swatches are right there and people who see blue and black are proving your eyes lie The Dress Causes Internet to Go Crazy, Debate Over Whether It's White and Gold or Black and Blue TechEBlog The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example The Science Behind the Dress The New York Times